If you are planning to profit from new car leads or used car leads, the key to success depends on three main factors. First, how well you are managing your existing program. Second, where you get your prospects from and finally, whether you are able to manage your leads well or not. In this post, I will walk readers through some of the techniques of generating quality new and used car leads. Let’s take it up one by one.
Look for Real-time Shoppers
If you are an automotive dealer, look for lead generation companies that can get you quotes from real-time and genuinely interested shoppers. Make sure you are not wasting your hard earned dollars on casual web surfers or visitors. Remember that these visitors only provide their name and email details for a sweepstakes entry.
Get Leads from within a Distance
To convert more sales opportunities into real sales, you need to set a distance within which you can get quality prospects. This technique will also keep your costs low. Begin by getting assured sales opportunities from within a specific distance, and later you can always expand from there.
The Make or Model of the Vehicle
When it comes to your new auto lead program, it needs to be strategic. Say for instance, you have an undersupply of a specific car model. In such a situation, investing in leads for that particular model is not a wise idea. Therefore, always inquire about the type of vehicle a buyer is interested in purchasing. If you find that customers are looking for a make that is hard to keep in your inventory, ask your provider to withhold such sales opportunities until stock arrives.
Ask for Fresh Leads
For best results, always ask your vendor to provide you with fresh leads as a month progresses. It’s no use chasing old prospects that are not responding.
Highlight Essential Features of a Pre-owned Vehicle
Writing an online description about your used automobile will help. For example, you can mention aspects like mileage, engine performance, seat conditions, and something about the internal multimedia system. Be candid and honest in what you have to say. If there are scratches on the door, mention the fact in your description. It builds trust.
This is most important to attract the attention of potential buyers. When you provide details pertaining to warranty, customers feel at ease and it also improves a dealer’s reputation. Again, if you provide a free of cost vehicle history report, there are increased possibilities of generating leads – at least 33 percent more. This fact has been validated by autotrader.com.
Include Photos from All Angles
You will be in a win-win situation if you add as many pictures as possible – from all angles – i.e. the car exterior, interior, close ups, from the side, and snaps of the engine. Pictures will help customers make an informed decision and decide quickly.
Add a Box on Your Website Targeting Specific Audience
If you have a multinational corporation or an educational institution situated near your showroom, there is nothing like it. Simply put a box on your website with a click button to attract students, teachers and employees.
Take into consideration some of the techniques of auto lead generation mentioned in this post. It will help!