Things you need to know about social media strategy for automotive industry

Some recent studies have showed that car buyers consider social media networks more important than dealership’s website. Before deciding to choose dealership to visit, they prefer checking out their social media channels. According to some of the researches:

•More than 75% car buyers believe that researching on social media channels including review sites, help then choose the right dealership to buy cars from.

•80% customers believe that review sites with car images help them decide to choose the car within their budget.

•More than 60% Facebook users who have clicked on Facebook auto ads visit the website and up to 30% users end up being consumers.

•More than 23% Facebook users have active participation in social media community discussion to understand the automotive market.

When it comes to auto shopping, social media plays a major role in forming buyer’s opinion. At this stage, online marketing is a serious aspect to be integrated in overall marketing strategy. Few dealerships maintain their Facebook page with some simple content and image posting, and some have serious social media marketing strategy to engage more customers and generate more leads. With more and more customers turning into social media, the auto industry needs to have some serious engaging social media strategy to follow.

Here are some important social media strategies for car dealership

Target your audience on Facebook:

With more than 84% Facebook users, you cannot afford to miss this platform. Most of your potential buyers have account on Facebook. All you just need to do is to target the people who have indicated their interest to purchase car. Set demography that helps you focus on real buyers.

Twitter drives more sales:

Twitter is still one of the most popular platforms to get hold of consumers. With more than hundreds of auto tweets are posted daily, 75% of them are directly related to the interest of purchasing vehicles. Use keyword targeting to find auto leads from the direct message. This will also help you find special finance auto leads, because people with all credit standards find social media a great discussion forum to find their right needs.

Make Pinterest your next big social channel:

When it comes to big social media channels, Facebook, YouTube, Instagram and Twitter come in the first row. However Pinterest has some serious female fan base with beauty boards, recipes and other creative ideas. If you want to target female clients, Pinterest can serve you with the maximum.

Social media strategy is all about exposing your brand to the larger global audiences. It offers huge benefits to automotive industry and increase chances of more auto dealer leads. If you want to bring changes in your current marketing strategy, Auto Lead Pro can help you with correct and productive social media solution.

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